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How do you know if your ad campaign performing?
How do you know if your ad campaign performing?
Oct17
Created by franc on 10/17/2018 12:55:09 PM

Consumers follows the ad to advertiser’s website and sees nothing related to the ad. Consumers have to choose, navigate site or search site for ad information, or abandon site and keep on leaving.



Typical user/website browser following a lead from an advertisement.

  • Good - If following an ad campaign your website analytics show lots of user targeted interaction, it is possible users are willing to navigate your website and find what they were looking for.
  • Confusing - If following an ad campaign your website analytics show of user interaction with repeating patterns, and abandonments, this demonstrate the user is lost, can’t find what s/he looking for.  
  • Wasting Time - If your website analytics show a high percentage of users abandoning website, then your visitors cannot find what they came to see and left. The impatient is in and out in meagre seconds.  

Unless your visitors know your company, your website, and what your company stand for, if not then these visitors are new to your site. And new customers is what everyone needs most of. 

 

 

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